Privacy Policy

Introduction

Welcome to 77ab. This Privacy Policy describes how 77ab ("we", "us", or "our") collects, uses, stores, and discloses information about you when you access or use our website at https://77ab.lat and all related services, features, and content (collectively, the "Platform"). Please read this document carefully before using our Platform.

By accessing or using the 77ab Platform, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our services immediately.

77ab operates as an online casino and sports betting platform primarily serving players in Bangladesh. We are committed to protecting your privacy and handling your data with transparency, integrity, and respect. This policy applies to all users of the 77ab Platform, including registered account holders and visitors.

Information We Collect

77ab collects several categories of information to provide, maintain, and improve our services. The types of information we gather depend on how you interact with the Platform.

Personal Identification Information

• Full name and date of birth (required for age verification — players must be 21 years or older)
• Email address and mobile phone number for account communications and OTP verification
• Residential address and city (for example Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal)
• Government-issued photo ID details submitted during Know Your Customer (KYC) verification
• Username and encrypted password credentials

Financial and Transaction Information

• Payment method details including bKash, Nagad, Rocket, and Upay mobile banking references
• Deposit and withdrawal transaction history, amounts, and timestamps
• Betting history, wager amounts, game outcomes, and bonus redemption records
• Account balance information and associated financial identifiers

Technical and Usage Information

• Device type, operating system, browser version, and unique device identifiers
• IP address, geolocation data (country and city level), and internet service provider details
• Pages visited, session duration, click patterns, and feature interaction logs

How We Use Your Information

77ab processes your information for specific, legitimate purposes. We do not use your data for any purpose beyond what is described below or what you have explicitly consented to.

• Account registration, verification, and management — including mandatory 21+ age checks
• Processing deposits and withdrawals via bKash, Nagad, Rocket, and other supported payment partners
• Delivering and improving the gaming experience across cricket betting, live casino, slots, and crash games
• Communicating service updates, security alerts, promotional offers, and customer support responses
• Fraud prevention, responsible gaming monitoring, and anti-money laundering compliance checks
• Personalising your experience based on gaming preferences, favourite sports (cricket, football), and activity patterns
• Analysing aggregated usage data to improve Platform performance, accessibility, and security posture

Sharing Your Information

77ab does not sell your personal information. We may share your data in limited circumstances with the following categories of recipients, all of whom are bound by appropriate confidentiality obligations.

• Payment processors and mobile banking partners (bKash, Nagad, Rocket) solely to complete your financial transactions
• Game content providers and technology partners (such as Pragmatic Play, Evolution Gaming, Spribe) to facilitate gameplay and RNG certification
• Identity verification and KYC service providers to fulfil age and fraud screening obligations
• Law enforcement or regulatory bodies where disclosure is required by applicable law or court order

In all cases, data sharing is limited to the minimum information necessary for the stated purpose. We require all third parties to maintain appropriate security standards and to use your data only for the specified purpose.

Cookies and Tracking Technologies

77ab uses cookies and similar tracking technologies to operate the Platform effectively, remember your preferences, and analyse usage patterns. Cookies are small text files stored on your device by your browser.

Types of Cookies We Use

• Essential cookies — required for core Platform functionality such as login sessions, security tokens, and navigation state
• Performance cookies — used to collect anonymised data about how users navigate the Platform so we can improve load times and user journeys
• Preference cookies — remember language settings, currency display (Bangladeshi Taka ৳), and personalisation choices between visits

You can control and delete cookies via your browser settings. Note that disabling essential cookies may impair core Platform functionality. We do not use advertising or retargeting cookies to track you across unrelated websites.

Data Retention

77ab retains your personal information for as long as your account is active or as reasonably necessary to provide our services. We may also retain data for longer periods where we are required to do so to comply with legal obligations, resolve disputes, or enforce our terms.

When your account is closed and all retention obligations have been met, we will securely delete or anonymise your personal data. Transaction records relevant to financial compliance may be retained for a longer statutory period as required by applicable regulations.

Security of Your Data

77ab takes the security of your personal data seriously. We implement a range of technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for all data transmissions, secure server infrastructure, regular security audits, and access controls that restrict employee access to personal data on a strict need-to-know basis.

While we take every reasonable precaution to protect your data, no internet transmission or electronic storage system is completely secure. If you believe your account has been compromised, please contact our support team immediately at support@77ab.lat so we can take swift action on your behalf.

Your Rights and Choices

As a user of the 77ab Platform, you have meaningful rights regarding your personal data. To exercise any of the rights below, contact us at support@77ab.lat with your registered account details and a clear description of your request.

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — ask us to correct any inaccurate or incomplete data we hold
• Right to erasure — request deletion of your personal data, subject to applicable legal retention requirements
• Right to restrict processing — request that we limit how we use your data in certain circumstances
• Right to withdraw consent — where processing is based on your consent, you may withdraw it at any time without affecting prior lawful processing

We will respond to all data rights requests within a reasonable timeframe. Please note that some requests may be subject to identity verification before we can process them, and certain legal obligations may limit our ability to fulfill specific requests.

Third-Party Services and Links

The 77ab Platform integrates with third-party service providers including game studios, payment gateway operators, and analytics services to deliver a complete and secure gaming environment. These third parties operate under their own privacy policies and are contractually required to handle your data in accordance with industry security standards.

77ab is not responsible for the privacy practices of external websites or services that may be referenced or linked in our communications. We encourage you to review the privacy policies of any third-party platform before submitting personal information to it.

Children's Privacy

77ab's Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect, solicit, or process personal information from any individual under the age of 21. All users are required to confirm their age during registration, and accounts found to belong to underage individuals will be suspended and their data securely deleted.

If you believe a minor has registered on our Platform or provided personal information without appropriate consent, please contact us immediately at support@77ab.lat so we can investigate and take the necessary remedial steps.

Changes to This Privacy Policy

77ab reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal obligations, or the services we offer. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered users via email or an in-Platform notice.

Your continued use of the 77ab Platform following any update to this Privacy Policy constitutes your acceptance of the revised terms. We encourage you to review this page periodically to stay informed of how we protect your information.